25 call-to-action examples that convert (ecommerce)

Stuck for CTA copy? Here’s a swipe file of 25 that beat “Submit.” Grab the ones that fit and adapt the wording to your brand.

Product page / add to cart

1. Add to cart
2. Add to bag — ships today
3. Get mine before it’s gone
4. Yes, I want this

Checkout

5. Buy it now
6. Checkout securely →
7. Complete my order

Offers & discounts

8. Claim my 15% off
9. Unlock my discount
10. Get my free gift

Email & newsletter

11. Send me the deals
12. Get 10% off my first order
13. Keep me in the loop

Lead magnets

14. Send me the guide
15. Get my free checklist
16. Show me the templates

Trial & subscribe

17. Start my free trial
18. Subscribe & save
19. Join the club

Urgency

20. Grab mine while it’s in stock
21. Claim my spot

Restock & wishlist

22. Notify me when it’s back
23. Email me when available
24. Save it for later

Cart recovery

25. Complete my purchase →

Make them yours

Notice the pattern: a verb, a benefit, and often “my” instead of “your.” Swap your weakest CTA for the closest match and test it. Then score the result in the free CTA analyzer. For every revenue leak in one place, see Revyfix.