CTA analyzer

Are your buttons leaking clicks?

Paste a page URL. We find every call-to-action on it, score each one, and show you stronger alternatives.

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or score a single CTA manually →
Enter a page URL and hit “Scan my CTAs.”
My CTAs scored
on the free LeakyCTA scanner.
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Get 25 high-converting CTA templates

Swipe-file of proven button and link copy for ecommerce — free, by email.

One leak of many

Weak CTAs are just one way your store leaks revenue.

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01 — How it works

We read your actual buttons

Enter a page URL and we scan its HTML for buttons and calls-to-action, then score each one on the things that drive clicks: a strong action verb, short length, a clear benefit, and no generic filler.

02 — The principles

What makes a CTA convert

The best calls-to-action start with a verb ("Get", "Start", "Claim"), stay short (2-4 words), name a benefit ("free", "today"), and frame it from the shopper's side ("Get my…"). Small wording changes routinely move click-through by double digits.

FAQ

Questions

How does the scan work?

We read your page, find its buttons and calls-to-action, and score each on proven best practices. No manual input.

Why didn't it find my CTAs?

Some stores render buttons with JavaScript after the page loads, which a quick scan can't see. Try a product or collection URL — those usually have clear buttons in the HTML.

Is it free?

Yes — scan any public page with no signup. The template pack is free by email.

Guides

Read next

Does CTA button colour actually matter? What the evidence says
There's no universally best CTA button colour — contrast beats colour every time. Here's what the famous red-vs-green tests really showed and how to choose your button colour.
What is a call to action? Definition, types, and examples
A call to action (CTA) is the instruction that tells someone what to do next — 'Add to cart', 'Get the guide'. Here's the definition, the types, and what separates a good CTA from a weak one.
CTA placement: where to put your buttons (and do sticky add-to-cart bars work?)
CTA placement matters most on mobile, where the buy button scrolls out of view. Here's where to put CTAs on product, cart and landing pages — and when sticky bars help or annoy.
Call to action examples for ecommerce: product, cart, checkout & exit CTAs
The best ecommerce CTAs are specific to the page: 'Add to cart' on product pages, momentum CTAs in the cart, reassurance at checkout. Real examples for every step of the store funnel.
Add-to-cart to purchase ratio: what's a good benchmark?
The add-to-cart to purchase ratio shows how many cart-adds become orders. A typical ratio is around 30–40%. Here's how to calculate it and whether 'add to cart' means a sale.
Add to cart button best practices that lift clicks
Your add-to-cart button is the most important CTA on your store. Here's the wording, design and placement that get it clicked more often.
High-converting CTA words & phrases for ecommerce
The words that make a call-to-action work — strong verbs, value language and urgency — plus the filler words quietly costing you clicks.
25 call-to-action examples that convert (ecommerce)
A swipe file of high-converting CTAs for product pages, checkout, offers, email and more — copy, tweak, and test them on your store.
'Buy Now' vs 'Add to Cart': which converts better?
When to use Buy Now, when to use Add to Cart, and why offering both can lift conversions for ecommerce stores.
How to write a call-to-action (the formula)
A simple, repeatable formula for writing CTAs that convert — plus the common mistakes that quietly cost you clicks.